Wowsers, we must admit this is one pretty impressive ad campaign as The Guardian brings us a hilarious new take on none other than the Three Little Pigs.

The ad imagines how nowadays the story of the Three Little Pigs may be spun in print and online following a developing story of the pigs’ arrest for killing the Big Bad Wolf.

The Guardian covers it all with gusto, from the paper’s front page headline, to outcry on Twitter, a simulation of the Big Bad Wolf blowing the houses down, and finally, a very surprising conclusion to the age-old fairy tale.

The moral of the advert is to promote the papers new idea of ‘open journalism’ in todays modern, social media driven society proving we the public can make a difference. We must admit it does it very well as it really does highlight the sensationlism of social media!

Have a peek below: