This is pretty cool and kind of fun too.

New York brand strategist Andrew Miller has embaraked on a photo project called ‘Brand Spirit’ where every day for 100 days he will paint one everyday branded objects white,¬†removing all visual branding.

Andrews aim is about:

Reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.

Have a peek below and see if you can guess what the objects are.